CareerAde.com | Refresh Your Career

Jan/10

11

Developing your pitch – Pt. 3

This is the third post in our short series on developing your hiring pitch. The first post explained what the hiring pitch is and what you need it for: a short, succinct summary of the most critical points of your candidacy that address the must-have and nice-have issues faced by the hiring manager. The second post explains in detail how to develop you talking points – by brainstorming strengths and then developing proof points to back them up.

How to customize your pitch for a specific job or interview

As we discussed in the earlier posts of this series, it is critical that you fine tune your story for each company, job and interview. Recruiters have a specific “specification” in mind, and if you do not meet that spec your candidacy will not be met with success.

How to figure out the “design specs”

So how do you know what the hiring manager is looking for? Well, often they actually spell it out for you:

  • In the job posting or job description, they will often list specific requirements
  • Company websites often also talk about what they look for in new employees in general

If you the job description or website don’t tell you what you need, there are a couple other sources you can use:

  • Talk to current or former employees at the target company – they often have an inside view
  • Use a common sense approach and imagine you are the recruiter – what would you be looking for?
  • Talk to the recruiters prior to your application or interview, e.g. at a job fair, marketing event, or even just call them up – asking is free, and often recruiters appreciate the effort you show

How to customize your pitch to meet the specs

Now that you know what the specific company or job opening requires, it is time to develop your customized pitch. Take the long list of strengths that we developed in Part 2 and pick and chose the most relevant strengths. Make sure to address each job requirement – if you long list has gaps, use the methodology outlined in Part 2 to fill the gaps. Do not use any talking points from your long list that are not required by the specific job 0 you have a limited attention span of the recruiter to work with, so you should focus on the most critical elements.

The final post in this series will explain how to use the pitch in interviews and elsewhere.

Good luck!

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